BOTH&
BOTH&
BOYS, BOYS, BOYS
Paying homage to Calvin Klein’s iconic 1990s ads,
Both& Apparel, the trans masc fashion label, launched this campaign to coincide with Trans Day of Visibility.
Shot by Herb Ritts.
Creative Moment: Silver Winner for the Creative Diversity & Inclusion Campaign of the Year
The campaign was picked up by 20+ publications with a PR reach of 49 million, winning ‘Ad of the Week,’
and supported with a fashion film with title track ‘Boys Boys Boys’ from trans musician, Baby Brown.
Global Chief Creative & Design Officer: Grace Francis
Executive Creative Director: Jamie Mancini
Head of Strategy: Kim Abbott
Senior Producer: Amy Wise
Head of Design: Valentina Proietti
Art Director: Tom Benford
Production Assistant: Harry Butler
My role: Art Direction for Socials
Agency: WONGDOODY