GOODR
GOODR
There’s good, and then there’s Goodr.
This parody campaign takes a jab at luxury brands in the name of true grit. Glam looks good, but functionality looks Goodr on you.
CW: Hannah Lenkey
My role: Art Direction, Photography, and Styling
We’ll strategically place our message beside our high-end competitors for duality’s sake.
Catching our target off guard is both as on brand and functional as Goodr sunglasses themselves.
We'll place pop up shops near luxury shopping centers that feature trampolines, because there’s no better way to put Goodr’s “no slip, no bounce” policy to the test than providing consumers with a trampoline to test it out.
