UNITED - STARLINK -
UNITED - STARLINK -
When United teams up with SpaceX, you know something out-of-this-world is coming. To hint at free Starlink Wi-Fi on every United flight starting late 2025, we served up one cryptic teaser film — just enough to get space nerds, tech heads, and aviation geeks buzzing.
Then, with a single launch film, we made it official: lightning-fast internet at 35,000 feet is about to be your new inflight normal.
Step one: a cryptic social teaser that had the comments section buzzing with theories.
Step two: the big reveal — a 30-second film pulling in 18,000+ engagements.
Step three: let the comments do the talking.
Executive Creative Director - Lauren Smith
Group Creative Directors - Tim Bateman, Tim McDonnell
Group Brand Director - Jessica Brewer
Group Strategy Director - Jordan Berger
Executive Producers - Katie Lambrecht, Riely Clough
Creative Director - Ashton Rose
Strategy Director - Brooke Levinsohn
Copywriter - Charlie Boiler
My Role: Art Direction
Agency: 72andSunny