UNITED - STARLINK -

UNITED - STARLINK -

When United teams up with SpaceX, you know something out-of-this-world is coming. To hint at free Starlink Wi-Fi on every United flight starting late 2025, we served up one cryptic teaser film — just enough to get space nerds, tech heads, and aviation geeks buzzing.

Then, with a single launch film, we made it official: lightning-fast internet at 35,000 feet is about to be your new inflight normal.

Step one: a cryptic social teaser that had the comments section buzzing with theories.

Step two: the big reveal — a 30-second film pulling in 18,000+ engagements.

Step three: let the comments do the talking.

Executive Creative Director - Lauren Smith
Group Creative Directors - Tim Bateman, Tim McDonnell
Group Brand Director - Jessica Brewer
Group Strategy Director - Jordan Berger
Executive Producers - Katie Lambrecht, Riely Clough
Creative Director - Ashton Rose
Strategy Director - Brooke Levinsohn
Copywriter - Charlie Boiler

My Role: Art Direction

Agency: 72andSunny

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